Dr. Brian’s Blog on Chiropractic Office Billing, Software, and Profitability

By Frank Gordon

Have you ever heard of the term “social media marketing”? If not, what about websites like Facebook or Twitter? These two sites are among more than thirty websites considered part of the recent web trend. This type of marketing is fast becoming a highly effective, low cost marketing approach that can differentiate your practice from others. Since it is a relatively new rapidly growing Internet development, few chiropractors are aware that they can take advantage of a huge marketing opportunity by becoming involved now with this new Internet marketing approach. Marketing with this approach offers a unique opportunity for chiropractors to use an effective marketing tool that will help differentiate them from other chiropractors in their area.

What is marketing using social media? It is important to understand the basics of this marketing approach to take full advantage of it. Content placed on social sites is content created by people on various web properties, such as Facebook, to share information. If you think using properties such as Facebook is only a teenage phenomenon, you are wrong. Many businesses are effectively using this type of marketing to promote their products and services.

This relatively new type of marketing is the use of content on these properties to connect with others, build a reputation for your practice, or generate more traffic for your web site. One analogy to this type of marketing is word of mouth marketing. Like word of mouth marketing, this marketing method is an approach for communicating information to multiple people who share a similar interest or need for information.

If you’d like to learn more about this type of marketing, one of the many resource sites you might want to visit is Social Media Daily. This site provides a lot of free information about this marketing approach. Two excellent books you might consult on social media marketing are “Social Media Marketing: An Hour a Day” and “Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo Charge Your Business”.

You also might want to visit several properties related to this type of marketing. Here’s a list of the top ten sites:

Digg.com
Propeller.com
StumbleUpon.com
Reddit.com
Delicious.com
Newsvine.com
Squidoo.com
Blinklist.com
Clipmarks.com
Shoutwire.com

When it comes to this marketing approach, here are a few tips to get started:

-Use the proper etiquette when adding content or comments to social media sites.
-Make sure you provide relevant information that people are looking for. For example, you could post health related chiropractic tips.
-Create content that is high quality. You want to represent yourself and your practice in the optimum way.
-Consider providing content and information by becoming part of a specialized group dealing with your practice specialty. To find groups, simply use Google’s group search feature and enter topics potential patients might be searching for.

This type of marketing marketing is relatively new and many chiropractors are probably not using it as part of their marketing strategy; however, getting involved in this type of marketing for your practice now can help distinguish you from other chiropractors in your area. At the least, you should invest 30 minutes to learn more about this fast growing area.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision’s unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

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